by REBEL | Nov 10, 2026 | Insights
A new field study is putting real numbers behind something marketers have suspected for months: Google AI Overviews are quietly rewriting how people search, click, and discover brands. Researchers at the Indian School of Business and Carnegie Mellon University tracked...
by REBEL | Nov 5, 2026 | Insights
If your 2026 holiday marketing strategy still assumes one big Black Friday push followed by a quiet December, the data says otherwise. Shoppers this season are starting earlier, spreading their spending across more weeks, leaning harder on value messaging, and letting...
by REBEL | Nov 2, 2026 | Insights
Every campaign REBEL runs eventually hits the same wall: the ad that converted beautifully in week one starts sliding by week four. Figuring out when and how to fix that isn’t guesswork on our end — it’s a creative refresh strategy built into how we plan,...
by REBEL | Oct 26, 2026 | Insights
Meta wants to make advertising as simple as entering a credit card number and a business goal — and letting AI handle everything in between. That’s the vision Mark Zuckerberg has laid out for AI ad automation on Facebook and Instagram, with some reports...
by REBEL | Oct 17, 2026 | Insights
Almost no campaign lives on a single platform anymore, and the data backs up why that matters: research from email and SMS platform Omnisend found that campaigns run across three or more channels generated nearly five times the order rate of single-channel efforts. At...
