News
What a New Google AI Overviews Study Means for Your Marketing Strategy
A new field study is putting real numbers behind something marketers have suspected for months: Google AI Overviews are quietly rewriting how people search, click, and discover brands. Researchers at the Indian School of Business and Carnegie Mellon University...
5 Shifts Your 2026 Holiday Marketing Strategy Can’t Ignore
If your 2026 holiday marketing strategy still assumes one big Black Friday push followed by a quiet December, the data says otherwise. Shoppers this season are starting earlier, spreading their spending across more weeks, leaning harder on value messaging, and...
Inside REBEL’s Creative Refresh Process: Knowing When an Ad Is Done Working
Every campaign REBEL runs eventually hits the same wall: the ad that converted beautifully in week one starts sliding by week four. Figuring out when and how to fix that isn't guesswork on our end — it's a creative refresh strategy built into how we plan, test, and...
Meta’s Push Toward AI Ad Automation: What It Means for Marketers in 2026
Meta wants to make advertising as simple as entering a credit card number and a business goal — and letting AI handle everything in between. That's the vision Mark Zuckerberg has laid out for AI ad automation on Facebook and Instagram, with some reports suggesting...
Behind the Scenes: How REBEL Builds a Multi-Platform Campaign From Brief to Launch
Almost no campaign lives on a single platform anymore, and the data backs up why that matters: research from email and SMS platform Omnisend found that campaigns run across three or more channels generated nearly five times the order rate of single-channel efforts....
Email Deliverability Best Practices Every Marketer Needs in 2026
If your open rates have quietly dropped this year, the problem might not be your subject lines — it might be that your mail never reached the inbox at all. Following solid email deliverability best practices is no longer optional busywork for the IT team; it is now...
ChatGPT Ads Have Arrived: What Marketers Need to Know Right Now
OpenAI just gave marketers a new channel to watch closely. In early October, the company confirmed it's testing ChatGPT ads inside its image-generation feature, the next step after rolling sponsored listings out to Free and Go tier users earlier this year and...
Behind the Scenes: How REBEL Balances AI Speed With Human Creative Judgment
AI in marketing campaigns is no longer the exception — it's the baseline. HubSpot's 2026 State of Marketing report found that 80% of marketers now use AI for content creation and 75% use it for media production, with 61% saying marketing is experiencing its biggest...
What TikTok’s Teen Safety Settlement Means for Your 2026 Marketing Strategy
TikTok's marketing strategy playbook just got rewritten again. On September 26, 2026, TikTok agreed to a landmark settlement with the state of Alabama — days before a trial was set to begin — that reshapes how the platform handles users under...
Answer Engine Optimization: How to Get Your Brand Cited by AI Search
If your team is still measuring content success by rankings and click-through rate alone, it's time to widen the lens. Answer engine optimization — the practice of shaping content so AI systems like Google's AI Overviews, ChatGPT, and Perplexity can find it, trust...
Inside a REBEL Client Partnership: How Our Marketing Process Actually Works
When people ask what a marketing partnership with REBEL Media & Marketing actually looks like, the honest answer isn't a project calendar — it's a process. Our marketing process is built around five connected phases, each one setting up the next, and we've learned...
When AI Takes the Wheel: What Google and Meta’s Latest Automation Moves Mean for Your Ad Budget
Over the past few weeks, two of the biggest names in digital advertising quietly took a decision away from marketers: how much control they get over where and how their ads run. Google and Meta are each pushing their platforms deeper into full automation, and the...