Frequently Asked Questions
Everything you’d want to know before you reach out
Choosing a marketing and media partner is a big decision. Below are straight answers to the questions we hear most. Don’t see yours? Let’s chat.
Working with REBEL
What does REBEL do, and what makes you different?
REBEL Media & Marketing is an award-winning, decentralized team of creatives specializing in brand positioning and custom content creation. We're a one-stop shop: branding, marketing and media production under one roof, so your logo, website, social content, ads and video all speak with one voice. We started in 2018 and work as an extension of your team. Our longest partnership, with Cinelease, is more than seven years running.
Who does REBEL work with?
We work with businesses and organizations of all sizes across the United States, and our media team has shot projects in Canada too. Our roots are in film, entertainment and media. Our portfolio also spans ports and logistics, destination marketing, nonprofits and consumer brands. If you don't see your industry, ask. We take the time to learn your business before we build your plan.
Where is REBEL located, and can you work with us if we're not nearby?
Yes. REBEL is a decentralized, nationwide team, so our work knows no geographic borders or time zones. We communicate quickly through email and video calls, and we come to you for on-site services, like photo and video shoots or event support, when and where you need us.
Who will I work with day to day?
An account manager coordinates your project from the first steps through completion, working directly with you and with our marketing strategist, designers, and photo, video and editing team. Our president, Ashley Hutchings, leads the team and sets the quality bar on every project.
Do you only work with large companies?
No. We work with clients big and small. Every engagement starts with a free consultation and a proposal customized to your goals and resources, so you only pay for the support you actually need.
Getting started
How do I get started?
Book a free 30-minute consultation using the Let's Chat button, or reach out through the chat box or our Contact page. We'll learn about your business and goals, then craft a customized proposal designed just for you. There's no cost and no pressure to move forward.
What should I prepare for the consultation?
Nothing formal is required. It helps if you can share your main goal (launching, rebranding, generating leads, capturing content), who you're trying to reach, any existing logo or brand materials, a target timeline and a rough budget range. If you don't have answers yet, that's what the call is for.
What is your process?
For branding, we follow three steps: Define your positioning, audience and goals; Build your logo, identity and brand guide; Launch with a marketing strategy built with intention. For marketing and media projects, the flow is similar: consultation, customized proposal, kickoff, creative development, review and revisions, then delivery. Your account manager keeps everything organized along the way.
How long will my project take?
It depends on scope. A logo and brand identity, a website build and a one-day video shoot all run on different clocks, and we'll give you a clear timeline in your proposal. When a deadline is tight, we're set up to turn projects around quickly.
How will we communicate during the project?
We work by email, text, phone, and video calls, and we're quick to respond. For ongoing clients we set up a regular cadence and shared approval process so nothing falls through the cracks.
Pricing and contracts
How much do your services cost?
Every business is different, so we don't use one-size-fits-all packages. After a free consultation, we build a customized proposal around your goals, scope and budget, with clear pricing before you commit.
Do you work on one-time projects or ongoing retainers?
Both. Many clients start with a defined project, such as a logo and brand guide, a website or a video shoot, and stay on for ongoing marketing support like social media management, design, events and content. Our partnership with Cinelease, now more than seven years long, spans design, websites, social media, events, swag and media production.
Are we locked into a long-term contract?
Our relationships are built to last, but we want you to stay because the work is delivering, not because of fine print. Your proposal spells out the term, deliverables and how either side can wrap up an engagement.
What's included, and are there costs beyond your fees?
Your proposal lists exactly what's included. Third-party costs are separate and quoted up front, so there are no surprises. These typically include ad spend paid to Google, YouTube and social platforms, printing and swag production, stock assets or licensed fonts, website hosting and travel for on-site shoots.
Brand positioning
What is brand positioning, and how is it different from a logo?
A logo is one piece of a brand. Brand positioning is our multifaceted, focused method for defining the essence of your business: who you are, who you serve, what you stand for and how you show up. The result is an identity, meaning logo, color, type, voice and materials, that works together on every platform instead of a design that stands alone.
What's included in a branding package?
Our brand development services include custom logo design and brand guide development. Exactly what you need depends on where your business is today, and your proposal will spell out each deliverable. Learn more about our brand positioning services.
Are your logos custom, or built from templates?
Custom. We develop distinctive, hand-crafted visual identities with a focus on one-of-a-kind creativity, guided by a multi-step process with you so the final mark reflects your business and can be deployed across every platform.
What is a brand guide, and do we really need one?
A brand guide is a single reference document that pulls your logo, colors, typography, voice and messaging together. It keeps your brand consistent wherever it shows up, whether that's your website, a trade show booth, a vendor's print job or a new hire's first social post. If more than one person touches your marketing, you need one.
Can you refresh or relaunch an existing brand?
Yes. We help businesses launch a brand from scratch or (re)launch one that has outgrown its look, message or audience. We start by defining your available resources, target audience and goals, then build a marketing strategy to reintroduce the brand with intention.
Who owns the final logo and brand files?
You own your final logo and brand assets upon final payment, and we provide source files in the formats you need.
Marketing services
What marketing services does REBEL offer?
We're a one-stop shop for marketing management, marketing strategy, brand development, creative design, website solutions, social media management, events and trade shows, print and swag, and advertising. You can hire us for one service or let us run several together so everything stays consistent. See all marketing services.
Can REBEL act as our marketing department?
Yes. Many clients use us as an extension of their internal team, with ongoing project management, creative, content and vendor coordination, so initiatives keep moving between departments and third parties. That is how we've supported Cinelease since 2018.
Do you manage social media?
Yes. We build content calendars tailored to your brand voice and objectives and support a consistent, engaging presence on platforms like Facebook, Instagram, YouTube and LinkedIn. That can include content creation, scheduling, engagement and community management.
Do you build and maintain websites?
Yes. We build websites from the ground up and provide ongoing maintenance and content updates, with a focus on both design and performance. We follow SEO best practices so your site is user-friendly for visitors and search engines.
Do you run paid advertising?
Yes. We handle the whole process, from creating the ads (static or video) to strategic placement and management on Google, YouTube and social media platforms, tailored to your goals and your ideal audience.
Can you help with events, trade shows, print and swag?
Yes. We design booth backdrops and custom collateral like brochures, flyers and promotional items, and we source memorable swag that reflects your brand. We can also provide on-site photo and video to capture the event for future marketing.
Do you offer public relations (PR) services?
PR isn't a service we offer, but we work alongside outside PR agencies. We support them by making sure your messaging and deliverables are executed accurately, on brand and on schedule, so the agency's strategy shows up consistently across your website, social media, creative and media.
Media production
What photo and video services do you offer?
We provide photography and videography nationwide: corporate videography, professional event coverage, corporate interviews (expert insights, employee testimonials and client success stories), aerial photo and video, corporate photography, professional headshots, and post-production including video editing. We can also capture space and location content that highlights the story of your business. See our media production services.
Can you travel to our location?
Yes. We provide media services nationwide and come to you when and where support is needed. Our team has covered shoots and events across the United States and Canada.
Do you offer drone photography and video?
Yes. Our aerial services bring a fresh perspective to real estate, events, marketing campaigns, expansive landscapes and detailed close-ups, delivered by expert operators using professional drone technology. Our pilots are FAA-certified and our drone operations are fully insured, so you can book with confidence. Learn more about aerial photo and video.
What will I receive after a shoot, and how quickly?
Your proposal outlines the final deliverables, such as edited videos, retouched photos or raw footage, along with formats and delivery timing. Our post-production team handles editing, and we build a library of assets you can use across your website, social media and marketing materials.
Results and proof
Can I see examples of your work and results?
Yes. Browse our Portfolio for logos, brand guides, websites, print, social and video work, and view our case studies to see how we partner with clients over time. For example, since 2018 we've delivered 1,000+ creative designs, five websites, 73 videos, 20+ media shoots, 15+ events supported and 231 swag orders for Cinelease (read the Cinelease case study), and we manage a social community of about 37,000 followers. Want the full analytics behind a case study? Send us a note and we'll share it.
Do you have client references or testimonials?
Yes. Our clients have shared feedback on our work, our responsiveness and the passion our team brings to it, and you can read their comments on our About page. We also have client references available and are happy to provide them during the proposal process.
How do you measure success, and do you guarantee results?
Every strategy starts with clarity on your goals, audience and available resources, then maps the tactics to reach them. We'll agree on what success looks like up front and share progress against it. We don't promise specific outcomes, because results depend on many factors, but we do promise honest communication, quality work and a team that shows up.
We're Here for You
If you’re looking to launch your brand or take it to the next level by working with our committed team of REBELS, book a 30 minute consultation below or feel free to chat with us using the chat box.