Case Study

Since beginning our partnership with Cinelease, REBEL Media & Marketing (REBEL) has worked closely with the brand to shape and elevate its presence in the film and entertainment industry. From the start of our partnership in February of 2018, our collaboration has centered on telling the Cinelease story through refined marketing materials, media production, a cohesive digital presence, dynamic social media posting, and strategic media placements.

This case study highlights the depth and longevity of REBEL’s relationship with Cinelease, showcasing the broad range of services and consistent creative support we’ve provided over the years. Through storytelling, brand alignment, and thoughtful execution, REBEL has helped Cinelease maintain its reputation as a trusted production partner while expanding awareness of its footprint across North America.

As Cinelease continues to grow, this report reflects how REBEL operates not just as a vendor, but as a true creative partner, committed to supporting the brand’s evolving vision and continued success in an everchanging film and entertainment landscape.

Key Successes

  • Trusted partner for over 7 years
  • Kickoff and support of Cinelease Studios branding and strategy
  • Developed all of the internal and external marketing touchpoints
  • Ongoing management of social media presence
  • Provided media production coverage across the United States and Canada

Success by the #'s

7

Years
as partners

37,000

Social Media
Followers

20+

Media Shoots Completed

5

Websites Developed

15+

Events
Supported

1,000+

Creative Designs Developed

32,250

Website Visitors Per Year

73

Videos
Created

231

Swag Orders
Completed

Rebel Services

To understand the extent of REBEL’s relationship as a trusted marketing & media partner of Cinelease, it’s important to explore the suite of services REBEL offers. As a full service agency we support clients like Cinelease in the following areas:

Administrative & Marketing Support
Providing ongoing project management and facilitating continuity to keep initiatives running smoothly between company divisions and with vendors/ third-parties.

Creative Design
Developing elevated, eye-catching graphics and branding materials to enhance Cinelease’s visual identity across all platforms and audiences.

Photography & Videography
Capturing high-quality visuals that showcase Cinelease’s teams, locations, products, services, events, and more.

Website Design, Support & Content Updates
Ensuring Cinelease’s websites remain current, user-friendly, and optimized for both visitors and search engines.

Social Media Management
Overseeing content creation, scheduling, engagement, and community management across Instagram and LinkedIn platforms for Cinelease, Cinelease Studios, and Cinelease Studios - Three Ring.

Print/Swag
REBEL has helped support Cinelease and Cinelease Studios through swag, ranging from staff apparel to production “thank yous” to memorabilia for high-visibility events including the Annual ASC Awards.

Event Support
Assistance in event planning and on-site support for events ranging in scale from industry-specific events, to groundbreakings gaining coverage in publications like Variety.

See the Full Case Study

If you’re looking to see the complete Cinelease Case Study in detail with full analytics, please send us an email and we’ll get right back to you.

Major Accomplishments

REBEL as a Marketing Partner
REBEL Media & Marketing acts as a true extension of the Cinelease team, aligning seamlessly with their goals and priorities. Our relationship is built on trust and collaboration allowing us to be both proactive in planning for the future and responsive to all needs and requests. By identifying opportunities for improvement and confronting challenges before they happen, we ensure that Cinelease’s marketing efforts move seamlessly with maximum efficiency.

Website Rebuild/Updates
REBEL built five websites for Cinelease and its partners, crafting each one with the best user experience top of mind, following SEO best practices, and giving each a fresh look and feel, whether it was an upgrade or built from the ground up. As these websites serve as the company’s digital “home,” it’s especially important to make a strong, positive impression of the brand.

cinelease.com
cineleasestudios.com
njfilmexpo.com
screenalliancenj.com
lrx-lighting.com 

Design
REBEL’s design work for Cinelease stays true to brand standards while bringing creativity to every project. Whether it’s a polished presentation, or a quirky holiday-themed trinket, every Cinelease design is created to be memorable.

  • Logo Design Proposal Presentation Documents
  • Light Reading Newsletter
  • InFocus - Media Newsletter
  • Swag
  • Pop Up Banners
  • Sponsorship Ads
  • Sitemaps/One Sheets
  • Welcome Brochure
  • Stage Availability & Specs
  • Social Post Graphics
  • Trade Show Materials

Sales Support
REBEL provides sales support by developing customized proposals and marketing materials for new business opportunities. Our team works closely with Cinelease’s sales team and executives to craft content that clearly communicates Cinelease’s value and partnership benefits. With the ability to turn projects around quickly, we’ve helped secure significant wins, including major studio partnerships and exclusive agreements.

Media
REBEL has developed a large library of photography and videography for Cinelease which has been applied across platforms from the website to social media to marketing materials prepared for potential clients and broader audiences.

Social Media Process Flow
REBEL has formalized the social media process for company Instagram and LinkedIn accounts including those of Cinelease, Cinelease Studios, and Cinelease Studios - Three Ring. Prior to establishing a process flow, posts were handled as one-off requests, but are now planned at least one month in advance through a seamless online approval process and coordination with the website team to facilitate cross-platform posting when appropriate.

Public Relations
REBEL Media & Marketing created and collaborated on press releases for major Cinelease news and the events including the Cinelease Studios - Three Ring Golden Shovel Event, Cinelease Toronto Grand Opening, Cinelease Vancouver Grand Opening, Cinelease Studios - Albuquerque Acquisition/Opening, and New Jersey Film Expo. REBEL supported in distribution and follow up of press release deployment, coordinating interview requests, creative asset requests, and more.

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